Thanks for completing your questionnaire.

Don’t forget to schedule your Kick-Off Strategy Call AFTER you have completed your brand questionnaire. We recommend that you complete this questionnaire at least 72 hours before your strategy call to give us enough time to review.

Getting To Know Your Business

Let's go a little more in-depth with your business so that we can better understand your brand. These questions will help with the strategy session. Please spend some time on these questions and don't hesitate to ask if you are not sure of something.

What does your business do? What is your service or product? Go into as much detail as possible.

Is there a unique story behind the name and business?

How and why was your business started and where did the idea come from?

What are your business goals? (Pick Three)

Clear brand recognition

Connect with your audience better

More sales

Stand out from your competitors

More of a social presence

Refresh of brand visuals

Other

If "Other", please write here.

Who is your ideal audience/customer? Think about age, gender, personality, income, etc.

What is your audience saying?

Why would your audience/customer specifically pick YOUR service or product over your competitor?

Who are your top three competitors?

How do you run your business? Break your process into three simple steps (how do they find you, buy from you, and receive).

What vision do you have for your brand?

What are your brand values?

What three words would you use to describe your brand's personality?

What message do you want to convey to your audience/customers? How do you want them to interact with your business?

Creative Direction and Visual Identity

Let's take a look at the visual side of your business and get a clearer idea of the brand identity. Don't worry if you are not sure, we got your back!

Inspiration Board Link

If you have a Pinterest Board, Milanote, Google Doc, etc with inspiration you would like to share, copy and paste link below.

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What do you like about the inspiration you uploaded?

What words would you use to describe the type of visual tone you desire?

If you have an existing brand visual identity, why isn't it working for you?

Any font styles you like and/or prefer and why?

Any font styles you dislike and why?

Are there any color schemes you prefer and why?

Are there any color schemes you dislike and why?

Any icon or symbol that is connected to your brand that you might want to include within your brand?

Any icon or symbol that you do not want to include within your brand?

Is there anything else you want us to know?